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The Voice is a blog publication that celebrates the life at Frontier Raas gives voice to design and craftsmanship and is our take on the world of creations. Whether it’s the creative genius, artisanal expressions or imaginative collaborations, this tabloid is literally a tableau of our views, from the things we love to the things we do.
Our aim behind this publication is to ignite a conversation in modern society that eventually leads to a meaningful dialogue amongst the aesthetes at heart and to present and educate our patrons. The innate purpose behind these blogs is to not establish a trail of trends, rights and wrongs. It is to pass on every lesson, intricacy, piece of knowledge, the dissected nuance of the history of fashion that we picked up through our journey to all our beloved patrons.
Our philosophy is to let our craft intently listen to the dreams of a bride to be, the journey of thoughts of a bride’s mother, or feelings of a woman when her attire becomes an extension of her own personality, and bring them alive in a form that you can wear.
Having weaved a legacy of happy wardrobes of the brides across generations has been nothing short of a spiritual awakening in the contemporary art of fashion.
The core of our brand is to promote people to take pride in what they wear and joyously represent themselves as beacons of their beliefs, values and stories.
At Frontier Raas, we do not simply follow trends but believe that design holds a higher purpose and should be a metaphor for positive change, elation, and evolution of the world we inhabit. Design is transformative in nature and changes perspectives, and at Frontier Raas we are obsessive about taking those age-old techniques and reviving them to modern-day lifestyles. We are in no rush but we’re never standing still.
The fine details, intricate craft, materials, trends, and designs; everything is chosen meticulously and built thoughtfully keeping in mind the end product.
The love of vintage plays a big part in our design approach, the idea that good quality items can potentially be passed down and admired through generations is something that feels nostalgic to us and while staying relevant and fresh we aim to keep the aesthetic timeless.
Our stores are one of a kind concept stores, based on the philosophy of taking retail into a new direction and providing customers with a new and a wholesome experience.
Not just that but our stores are a tribute to quintessential Indian sensibilities, blended perfectly with contemporary interpretations in design, material and craftsmanship. The bridal love story being a global one, aspires everyone to the nostalgia, mysticism and romance of the gorgeous aesthetics, vibrant culture, and an endless collection of attires.
Inspired by our heritage, creative sensibilities and detail-oriented craftsmanship, our outlets be it our stores online or physical with its diverse product range, are testament to emergent tastes ahead that are truly world-class in quality and design.
Reminiscent of the first thread we laced, our journey offline embodies a well-structured worldwide infrastructure of wedding Couture and its cultural, fervent and creative manifestations.
We have Brick and Mortar presence in India and UK. Our online store has enabled us to cater to our worldwide patrons with a wide variety of customized products.
Taking a leap of faith/fashion into online stores has enabled us to identify ourselves as consistently evolving as we hold the core of our art, of that of our thousands of artisans even closer to our hearts.
Today, we have flagship stores in India and the United Kingdom, and we also retail online.