Rituals of Motherland

Holi marks the arrival of Basant (spring), which falls on the last full moon of the lunar month of Phalguna. This also coincides with the harvesting of Rabi (winter crops). To mark the occasion, people often exchange crops as a symbol of bonding. But the true essence of Holi lies in the carnival-like colors thrown with fervor. The more traditional colors, or abeer, were traditionally made at home by mixing natural ingredients to create a palette of colors. Dried henna leaves produced green, tesu and rose flowers gave red, and beetroot made purple or pink. The tradition of playing with colors has survived through the years, it continues to evolve with each generation.

While colours are the true essence of the festival, wearing white during holi is a cultural practice in traditional Indian households—the colour white serves as a blank canvas, ready to be adorned with vibrant colours. As the colours are splashed upon the white fabric that represents peace, purity and new beginnings ,colours embody joy, happiness, love —washing away past troubles. You may also want to look at it as a powerful reminder that the journey of life, like the fabric, is a canvas where we can choose to fill it with the colours of positivity, forgiveness, and fresh starts.

Frontier Raas—a hub of festive wear is a tribute to our Rich Hindu heritage and the stories that has continued to inspire us. We take festivals as an opportunity to connect to our roots through our craft. Our collection aims to make everyone wearing it feel like a part of this cosmic dance, transporting them to the ‘dol’ celebrations of Shantiniketan or the ‘gullies’ of Vrindavan, we celebrate that charm our range of collectibles brings to you.

Explore a collection of traditional white outfits crafted for comfort and style, ready to embrace the vibrant hues of Holi. Immerse your spirit in the essence of colours with Frontier Raas, this festive season.

In India, conversations around the breakfast table often revolve around what’s for lunch or dinner, but during Holi, the excitement turns to the festive treats that follow the celebration of colors. As revelers joyfully toss gulal and water in homage to Radha and Krishna’s love, food plays an important role in accentuating the spirit of the occasion. Pan, gujiya, and thandai are staples of Holi—bringing people together over shared flavors and traditions.

Much like fashion, food is a celebration of life. It draws inspiration from the world around us, from the festivals we observe to the meals we enjoy. The vibrant colors of Holi are mirrored in the bold and joyful flavors of festive foods. Fashion, too, reflects this—by blending textures, colors, and tastes into a celebration of unity.

The beauty of Basant Ritu has inspired many artists. As the trees and plants become prodigal, the secret of spring’s elixir can be found in the natural fragrances that surround us, embracing us in hope.

This sense of hope is captured not only in literature but also in the style of the subcontinent. Today, Holi has traveled overseas, and in the whirlwind of colors, laughter, and love, Frontier Raas continues to celebrate the vibrancy of life.

As the joyous festival of Holi draws near, may we embrace the sacredness of its rituals, remember the tales of Radha and Krishna, and wear our hearts on our sleeves.Here’s to celebrating the dance of life, where every color tells a story and every smile is a brushstroke on the canvas of humanity.