I AM DURGA, I AM SHAKTI

The Unssainable

The story of Durga slaying the demon Mahishasura is a remarkable metaphor to Woman-Shakti. Symbolic to a myriad of ups and downs a woman encounters through life that she overcomes with all her wit and ‘Shakti’. For Durga represents divine power much like our modern women from all walks of life – who are the Earthly representatives of the untamed, fierce, nurturing & beautiful warrior who once deployed and triumphed a ruthless evil.

WHO IS DURGA?

The significance of Durga and her Shakti might differ to each one of us! To a writer perhaps it is her quill, to an artist their muse, to a mother her kin and to self it is the belief in one’s being and sense of purpose, Perhaps, to some of us it is dressing up each day, choosing our armour.

To us, it is our relationship with the craft and traditions we hold so close but also our relationship with the hundreds and thousands of women who’ve become a part of the Raas Family over these golden years. We take immense pride in being a women-centric brand that not only takes inspiration from women and their Shakti but also experience a driven work culture that instils at The House of Frontier Raas. Durga Puja comes once every year, but for us, it is an everyday affair, for we see Durga in each woman - driven & striving.

Abar hobe,bochor pore

With Navratras and Durga Puja nearing, thousand sites of sustainable structures are starting to take its shape; the cities are already looking festive-ready with glimmering tinsel decorations emanating a golden shine with red draperies as the perfect backdrop to the elaborate and notable pandals that will soon brim with people in their decadent traditional wear. Much like our Bengali counterparts who are well known for their liberal arts & culture us at The House of Frontier Raas too live by the philosophy of sustaining and preserving culture through our indigenous traditions of timeless tapestry.

While the Earth replenishes and transcends into the festive time of the year, we at the Raas ateliers too prepare ourselves to the new phase. Our stores will be transformed into a cultural reservoir dotted with a new range of festive wear meticulously crafted and selected for your Navratri and Durga Puja celebratory needs. Our festive collection is driven and inspired by the eloquent urban women who are feminine yet fierce, dames who are embracive of culture and traditions. An elevated selection of contemporary ethnic wear.

This Navratras explore a culture and tradition in the grandest style dear woman, and channel the Shakti within you. Submerge in culture whilst you don on your beautiful Notun Jama (new attires). Experience the extravagance that are these elaborate effigies of Durga a testament of art, crafts
and aesthetics that marry the ideologies that celebrate women in her many forms all beautiful and necessary, this Navratas delve a little deeper into self and celebrate love for your being, this is the best time to pamper yourself, perhaps adorn fresh flowers to your hair, paint your eyes with earthen soot and drape a timeless saree while you groove to the indulgent Dhak beats and release all that doesn’t serve you in this life. Rejoice for Durga is here, for she is within me and within you, for she is in the bees that buzz for sweet-sweet nectar, for she is blossoming amongst muck as a beautiful lotus, for she is in the very air we breathe, for she is- as you are!