In the ever-evolving landscape of military life, where cities change and new homes are made year after year, one thing remains constant — the unwavering strength, adaptability, and grace of Army wives. They are the silent architects of resilience, crafting new beginnings with every relocation, nurturing communities, building traditions, and carrying forward rich legacies collected over the years. Inspired by these extraordinary journeys, Frontier Raas proudly presents Pehechaan — a collection that celebrates resilience, sisterhood, and the timeless beauty of authentic Indian craftsmanship.
With each edition of the Raas Saris of India initiative, Frontier Raas sets out to rediscover saris — not merely as textiles or remnants of a bygone era, but as living, breathing expressions of identity, artistry, and belonging. This year, we asked ourselves a simple yet profound question: Why do we wear these? What do saris truly mean to us today? In the answers, we found stories of love, memory, strength, and tradition — threads that connect women across time, space, and experience.
Titled Pehechaan, this collection is a tribute to the designer saree—to the weavers who create it, and to the women who wear it with pride and purpose. It reflects on the sari as a bearer of personal narratives — woven by artisans across India, carried through milestones, and shaped by life’s most intimate moments. We explored the relationship between cherished weaves and cherished memories — how a grandmother’s Banarasi saree becomes a wedding heirloom, how a mother’s Jamdani drape becomes a daughter’s legacy, and how motifs carry the symbols of time and tradition.
In collaboration with the Indian Army wives — the Iron Ladies — Frontier Raas sought to honor women who are much more than companions to men in uniform. They are leaders, nurturers, entrepreneurs, artists, and teachers — building lives rich in spirit even amidst the uncertainties that come with service to the nation. Their strength often goes unsung, their achievements understated, but through Pehechaan, their stories are celebrated, woven into every thread, every drape, every motif.
The Pehechaan collection brings alive meticulously crafted textiles from some of India’s most revered clusters. The luxurious sheen of Mashru silks from Gujarat speaks of an ancient tradition that marries silk and cotton in one weave, creating garments that are rich yet breathable — much like the Army wife who balances tradition with modernity. Tissue silks shimmer with understated elegance, echoing the subtlety and strength found in everyday resilience. Moonga silks from Assam, with their natural golden hue, capture the quiet beauty of enduring strength. Jamdanis from Bengal bring poetry to cloth, their delicate motifs floating like memories across the weave. Meenakari silks, with their intricate patterns and jewel-like details, narrate stories of heritage and festivity. And of course, the timeless Banarasi — a weave that has witnessed centuries, yet remains ever-relevant, much like the women it adorns.
Through every weave, Pehechaan tells a story — of roots that remain even when everything else changes, of traditions that evolve but never fade, of women who are the silent keepers of legacies. The army wife’s life is marked by ceremonies, community rituals, cultural gatherings, and countless family milestones — and through each of these, the sari remains a constant companion. It is worn not out of duty or expectation, but out of deep, personal connection — to self, to heritage, to hope.
The Pehechaan campaign captures these moments in motion — women leading from the front, nurturing from within, and embracing every new beginning with poise. From the parade grounds to the playgrounds, from official ceremonies to quiet evenings of storytelling, these women carry with them a grace that is unshakeable, a spirit that refuses to dim.
Each handloom saree in the collection is a reflection of the many roles women inhabit — resilient yet tender, grounded yet soaring, traditional yet forward-looking. Each weave is a testament to a life lived with intention and heart.
For the weaver, Pehechaan is a labor of love — a piece of art born from hands that have inherited centuries of skill. For the wearer, Pehechaan is belonging — a tangible connection to roots, to memories, to stories. For the Army wife, Pehechaan is identity in transit — a symbol of roots carried forward with grace, wherever life may lead.
Frontier Raas invites you to experience Pehechaan — a collection that is as much about beauty as it is about strength, as much about heritage as it is about future, as much about individual stories as it is about collective memory.
Dear Customer,
Frontier Raas presents Pehchaan by Raas Saris — a celebration of India’s finest weaves and the women who embody them. As part of the Raas Saris of India initiative, this collection honours real Army wives, resilience, and the legacy of handwoven craft.
Discover Mashru, Moonga, Jamdani, Meenakari, and more — now in stores and at www.frontierraas.com.
